+44 (0)1271 866 112
Latest Issue: Nov/Dec 17

The White Company achieves record Black Friday and Cyber Monday online sales

The White Company(TWC), has announced record online sales in the run up to Black Friday weekend and Cyber Monday, following the migration of its eCommerce business to The Retail Cloud Team’s Digital Commerce Channel.

TWC’s eCommerce platform withstood an unprecedented peak trading period and the highest number of concurrent users ever seen. It experienced a 70 per cent volume increase for customers visiting its website compared to last year’s Cyber Weekend and a 20 per cent increase in sales conversions during the peak hour of trading. Systems all operated within their operating boundaries with no performance or reliability impacts.

Theplatform is based on The Retail Cloud Team’s Digital Commerce Channel, an optimized Amazon Web Services (AWS) solution for SAP Hybris customers. The solution provided stability and ultimate performance for The White Company’s online retail business during the busiest retail period of the year.

Dominic McBrien, multichannel director at TWC commented: “Modern retail is hugely competitive and Black Friday/Cyber Monday are the busiest trading days of the year, so providing a reliable online service to our customers during this weekend was a key priority for us. Website downtime not only leaves customers frustrated and disappointed, but can impact retailers’ bottom lines. We are extremely impressed with how The Retail Cloud Team’s solution has enabled us to deliver the best customer experience possible and exceed our cyber weekend targets, achieving record sales for the company.”

Phil Burnett, IT Director at TWC commented: “Online and IT performance and stability is critical to successful peak trading periods. The Retail Cloud Team’s solution made planning for and operating over this peak period a seamless experience. The Digital Commerce Channel service gives our platform the flexibility, availability and performance we want.”

Peter Sharples, general manager at The Retail Cloud Team said: “We’re very pleased that our Digital Commerce Channel has delivered such impressive results during this period for The White Company. The advanced flexibility and capability of public cloud systems is essential for growing retailers looking to future-proof their e-commerce platforms. During business critical times like Black Friday and the holiday season, retailers need a reliable online platform that delivers the best customer experience to consumers possible.”

Earlier this year it was announced that The Retail Cloud Team, a Piksel company and long-standing trusted technical advisor to TWC, would migrate TWC’s existing eCommerce platform onto Digital Commerce Channel. The Digital Commerce Channel service allowed TWC to migrate from legacy infrastructure to reap the benefits of AWS public cloud including demand-based scaling, enhanced developer support and business continuity.