Protein World, a growing supplier in the increasingly competitive health and fitness supplements niche has appointed Salmon to support the growth of its digital business. Salmon will optimise the Protein World web and mobile sites to create a smoother customer experience as the business extends its range and move into international markets. The work to be undertaken includes the fine-tuning of on-site personalisation features, subscription plans, complex promotions, improved checkout and a new redesigned desktop and mobile site for the first half of 2018.
Arjun Seth, CEO, Protein World said “Although Protein World products are available in a range of shops internationally, a large margin of our sales come from our website. Therefore we want to ensure that our digital offering is as good as it can be. It is so important to have a strong digital foundation for both our customers’ shopping experience, and to allow the business to grow. We’re excited to be working with Salmon.”
Protein World was established in 2012 and has some 1.1 million customers spanning over 70 countries. It offers over 90 products with more than 130 SKUs.
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