Not On The High Street revealed its humorous new advertising campaign on Sunday, using memorable family anecdotes to inspire viewers to gift more thoughtfully.Developed by advertising agency Mother, the campaign comprises of three tongue-in-cheek, 20 second creatives telling the story of a mother, teenage boy and grandmother; all deserving something thoughtful this Christmas.
Whether it’s a young daughter creating a ‘Mr Snowman’ picture for her school art exhibition from her mother’s sanitary products, a teenage boy frantically attempting to stop his younger sister from reading out a love-letter in front of the family, or a grandmother refusing to miss her Sunday virtual meatballs dinner with her 18-month old grandchild while a table full of guests patiently wait to eat Christmas dinner; all deserve a little extra love and attention this festive season.
The integrated campaign kicked off on Sunday 5th November with prime-time slots on Paddington, ITV’s X-Factor and Channel 4’s Gogglebox Celebrity Special for Stand Up to Cancer. It will run through to 21st December 2017 across TV, digital, online and social media.
Sarah Atkins, brand & creative director at Not On The High Street, said: “Our campaign takes a light-hearted view on family moments which warrant a little extra thought going into the gifts we give for the people who really matter, in particular those occasions which leave a lasting impression.
“We have over 5,500 small creative business Partners across the UK who create truly bespoke gifts, from personalised prints and jewellery to different experiences, we are proud to say they make it possible to find that truly unique, thoughtful gift for the people that mean so much to you this Christmas.”
Larry Seftel, Creative Director at Mother, said: “Thoughtful gifts are there for the ones who really deserve them, not just everyone. You’ve got to really love someone to let them get away with making public art out of your sanitary products, or reading out a love letter that’ll stay in memories for many years after the love interest has disappeared. It’s the subtlety in our stories, expertly narrated by Dawn French, in which we should all see something familiar.”
Founded in 2006 by Holly Tucker MBE and Sophie Cornish MBE, the brand has experienced exceptional growth with gross sales (TTV) in 2016 reaching £158 million and delivering a compound growth rate of 135per cent since launch.
With a team of over 200, Notonthehighstreet.com is chaired by retail veteran Darren Shapland and backed by media and technology company, Hubert Burda Media and venture capitalists including Index Ventures, Industry Ventures and Eight Roads Ventures.
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