Dixons Carphone plc has announced the appointment of Alex Baldock as its group chief executive from April 2018, to succeed Sebastian James who has informed the board of his decision to step down around the end of the financial year after six years in the role. Sebastian will join Walgreens Boots Alliance later this year.
Alex Baldock is currently group CEO of Shop Direct plc, the UK’s second largest pure-play online retailer, a position which he has held since 2012.
Ian Livingston, Chairman of Dixons Carphone plc, said: “Seb has made an outstanding contribution to both the creation and success of Dixons Carphone. It is a much stronger company today than when he became CEO of Dixons Retail in 2012 with revenue, profit and customer satisfaction all substantially higher. The Group is now the market leader in eight countries.”
“The Board and I are delighted to welcome Alex Baldock to the Group. He has an outstanding track record
in leading large, complex consumer-facing businesses. He’s led Shop Direct through one of UK Retail’s fastest, most far-reaching and most successful digital transformations, delivering five consecutive years of record financial performance, with strongly rising sales and an almost tenfold increase in profits.”
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