Micro Scooters is this week launching a referral marketing programme powered by Mention Me. The scooter brand which has won over 40 awards, has built a loyal evangelical following for its continuously refined and unique designs and technology, its superior customer service and its family spirited ethos. With a focus on building a community through a heavily content led website as well as enabling customer reviews and live chat, Micro Scooters recognised the opportunity to maximise the value of its customer relationships and leverage real life positive word of mouth through a digital referral platform.Partnering with Mention Me, using their unique ‘refer a friend’ SaaS technology, this referral marketing campaign is part of a broader multi channel CRM strategy for the brand.
Mhairi Wood, head of eCommerce at Micro Scooters comments “We live and breathe scooters, with customer experience and feedback central to everything that we do. Our product offering also has a lifecycle with families who often repeat purchase. Growing organically we’ve seen the power of word of mouth and therefore a referral programme was the logical next step to reward our loyal customers and reach new ones. Mention Me’s platform stood out, getting us off the ground quickly and with their tools to AB test different rewards, messages and sharing mechanisms to identify what resonates best with our customers.”
“Micro Scooters now has such a cult following across the UK, that it is perfect for referral. We are looking forward to helping them generate even more loyal happy customers’, comments Andy Cockburn, CEO, Mention Me.
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