Hotter has launched an English language website for the EU as part of its globalisation strategy which, in the past few months, has also seen it, on-board new wholesale partners, in the US, Australia and Hong Kong.
”The Hotter brand is a fantastic proposition, delivering stylish, comfortable and quality footwear to the 50+ demographic which is growing globally,” said Hotter CEO Sara Prowse. “International markets for online footwear retailers are buoyant. With the Euro being the second largest currency globally, and eCommerce representing our largest growth opportunity, this website is both a logical step and a strategically important foundation for our globalisation growth plans.
“Over the past few years, we have launched our successful direct model into the US and introduced a website into Germany which have both delivered results and learnings we intend to capitalise upon.”
Hotter will be supporting the launch with a marketing communications plan which will roll out from Spring 2018.
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