Dreams has announced its results for the year ending 24 December. Pre-tax profits at £29.2 million were up by 7.2 pr cent, with like to like sales up by 3.3 per cent to £300 million. Unlike many of its competitors in the home furnishings sector, which have reported falling sales, the difficult market did not prevent Dreams from opening eight new stores during the year or from refurbishing 23 others. Its investment in eCommerce also paid off with an increase of 15 per cent in online revenues.
2018 has already seen the retailer open three further stores. “Our results for 2017 reflect our ongoing investment and commitment to make, sell and deliver the most comfortable beds across the UK,” commented CEO Mike Logue, adding: “Whilst the UK consumer economy continues to face a number of challenges, our continued growth and improvement puts us in a strong position to gain further market share.”
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