ChannelAdvisor Corporation has announced it will offer support for the Fruugo marketplace. Fruugo is a fully localised, global marketplace where shoppers in 32 countries can buy products from retailers around the world. The marketplace’s mission is to provide shoppers with a great choice, competitive prices, and the freedom to shop safely and securely wherever they are.
When a retailer lists on Fruugo, products can go live on up to 32 different country-specific versions of the Fruugo site, across 17 different languages and 21 different currencies. Each country site is fully localised to the customer in terms of language, currency, payment method, product availability, shipping and pricing. Shoppers have the ability to add multiple products into their Fruugo shopping cart from multiple retailers, even if the retailers are based in different countries.
“We’re always looking for new ways to help retailers and branded manufacturers scale to new audiences and regions, so we’re excited by the unique opportunity that Fruugo offers our customers,” said Mike Shapaker, vice president and managing director, EMEA at ChannelAdvisor. “Fruugo’s platform empowers customers to have a truly global shopping experience by giving them access to products from a wide range of categories from retailers around the world. It’s an interesting marketplace model and one we think ChannelAdvisor customers will be able to leverage to expand to new regions.”
“The Fruugo platform and our business model dovetails perfectly with ChannelAdvisor’s ability to manage complex data sets for retailers who wish to scale online. Our respective teams have collaborated to build and successfully launch this integration, which allows ChannelAdvisor customers to list their products on Fruugo,” said Dominic Allonby, CEO of Fruugo. “This integration can help retailers scale their eCommerce businesses whilst simultaneously helping to eliminate the headaches of translations of product data feeds, foreign currency exchange, international customer services and online marketing overseas.”
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