Full service eCommerce agency, PushON, has been appointed by online fashion retailer BlackBetty to help increase sales and support the business’ growth plans.
PushON is providing eCommerce and marketing expertise to attract more customers to the BlackBetty website via social, organic search and paid media channels. Prior to the appointment, BlackBetty had been trying to increase traffic across all its paid channels. With competition fierce within the online fashion world, it recognised that it needed to source external digital knowledge to better target its marketing efforts. .
PushON has optimised BlackBetty’s online infrastructure to increase the number of shoppers visiting its website through search channels by 185 per cent in the first three months and boosted revenue during the same time frame by 97 per cent. It also improved the website’s landing pages to ensure that the business could rank for relevant keywords and could advertise its clothing effectively to target customers online.
Daniel Austin, eCommerce director at BlackBetty, said, “With online sales increasingly taking over in-store sales, there is a huge amount of competition between e-retailers. Our goal is to become a top European fashion retailer, so we recognised that we needed to improve our website and tighten up our marketing strategy to ensure we are really hitting the mark with shoppers”.
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