Amazon prepares for own-label fashion launch


Amazon prepares for own-label fashion launch

Amazon is testing its own label lingerie and athleisure brand in the UK and Europe ahead of the launch of wider ranges in the Autumn. Iris and Lilly has a range of 118 lines with pricing from £1.99 to £21.99, including cropped leggings and sports tops. The category killing business has also been awarded a US patent for an on-demand clothing manufacturing system in order to have the capability of producing clothing to order.

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