RichRelevance®,
the world leader in omnichannel customisation, has been selected by
Petit Bateau to provide a superior customer experience across its online
properties in five countries: France, UK, Italy, Germany and Belgium.
Online visitors in these countries engage with personalised
recommendations on the home, category, search results, item, add-to-cart
and cart pages on Petit Bateau. Personalisation has become not only an
organisational initiative, but also a key approach to improving brand
perception among clients.
In
the months following the implementation of RichRelevance’s Recommend™
solution, Petit Bateau has tripled its sales attributable to
recommendations. Similarly, the recommendation module on the
add-to-cart page has seen an impressive 18 per cent clickthrough rate, in spite
of its typical position at the end of the customer purchase process.
“RichRelevance
put forth a proposal that was well beyond our initial target, with a
much broader offering. Although we were looking for a basic
recommendation solution at first, we soon realised that we could be more
ambitious and extend our scope of personalisation,” said Christel
Hennion, Director of Digital Marketing and CRM for Petit Bateau.
RichRelevance
solutions enable Petit Bateau to deliver a more engaging shopping
experience for its loyal clients, who most frequently use
recommendations to navigate the website. User behaviour analysis has
shown that loyal customers viewed three times more products and bought
twice as much as other clients.
Because
the majority of clients visiting the Petit Bateau sites may not know
exactly which products they want, Recommend offers product suggestions
and alternatives. Each year, Petit Bateau releases more than 2000
products and RichRelevance allows customers to navigate easily through
new collections to quickly and intuitively find the products they want.
“Petit
Bateau represents the gold standard in the field of fashion. We are
very proud to partner with a globally recognised brand, and to partner
with their teams to innovate in personalisation so that their customers
are exposed to a maximum range of relevant products, “said Matthieu
Chouard, VP and General Manager of EMEA, RichRelevance.
RichRelevance
solutions are designed specifically for retailers and brands to improve
their customers’ online shopping experience. Key members of the
RichRelevance management team were responsible for technological
developments at Amazon, Overstock and Walmart Labs, bringing an
unmatched understanding of the complexities and challenges of
omnichannel retailing to clients.
Share