An investment subsidiary of Investindustrial has agreed to acquire the entire share capital of OKA Direct Ltd (“OKA”).
Founded in 1999 by Lady Annabel Astor, Sue Jones and Lucinda Waterhouse, OKA is a leading high-end interiors lifestyle brand headquartered in London (UK). The company is renowned for creating interior designed homes featuring curated collections of British designed furniture and home accessories. OKA’s philosophy centres on the entire finished article, the ‘room set’, which combines not only the larger furniture pieces but also a rapidly growing home accessories collection.
OKA has a strong omnichannel direct to consumer offering. A destination retail portfolio of 14 strategically placed showrooms is supported by a successful interior design service, a well-established online platform representing approximately 30% of sales, a strong mail order catalogue offering and a complementary trade division.
To accelerate international expansion, the company will initiate a renewed investment phase in technology to further strengthen OKA customers’ digital experience and omnichannel journey. The acquisition of OKA is part of Investindustrial’s selective investments in high-growth companies in the small and lower mid-market, building on prior sector expertise and networks.
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