Multichannel mother & baby brand JoJo Maman Bebe has announced that it will open a new store in Truro, Cornwall, on May 2nd. The new store, located in the town centre, is the first in Cornwall and will benefit from both local and holiday visitor trade. JoJo launched 21 years ago and now has 65 stores of its own, also selling to retail stockists in 50 countries in addition to selling direct top consumers online.
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