Ecrebo, a point of sale marketing specialist, has launched ts OnPoint software platform and associated product suite. OnPoint is the next generation of Ecrebo’s POS marketing and digital receipt capabilities that have been extended and developed to address the emerging requirement for data-driven, personal engagement with shoppers.
During NRF 2018 Ecrebo demonstrated OnPoint’s ability to engage shoppers with targeted messages, offers and promotions at any point of the purchase cycle, through any channel and importantly, in real time. OnPoint has been designed to liberate retailers from legacy systems constraints and is the enabler for retailers to truly champion their customers across channels.
The OnPoint platform is a unified group of products that delivers real results in real time, and has proven top- and bottom-line returns at many of the world’s largest retailers, including Dixons Carphone, Waitrose, M&S and PANDORA. With a powerful, yet simple to use Manager console, retailers are able to capture and utilize real-time transaction data both to either execute promotions through the OnPoint product suite, or ‘Interface’ that high-value data set across any other enterprise systems.
“Since 2010, Ecrebo has been at the forefront of transforming the in-store POS from just a place where transactions are settled to a perfect opportunity for engaging shoppers with precise targeting where retailers have a customer’s full attention,” said David Buckingham, CEO, Ecrebo. “I am thrilled to debut OnPoint, as it was specifically and strategically developed to align to the needs of retailers as they transition to the digital age with a genuine omnichannel prerequisite. Ecrebo has experienced tremendous year-over-year growth because of our continued focus on innovation, and we look forward to working with our customers as they begin to capitalise on the many benefits of the OnPoint platform.”
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