Tangible, the brand centric digital and direct agency is
today announcing its partnership with leading web technology providers Sub2
Technologies.
The partnership creates a unique real-time web
personalisation approach by joining the Tangible focus on Return-on-Individuality
with Sub2 Technologies’ latest marketing technology.
As one of the UK’s most successful integrated marketing
agencies, the tie-up with Sub2Technologies further equips Tangible with
cutting-edge technology to create bespoke integrated solutions for clients,
which will deliver increased conversion rates across all channels.
The technology developed by Sub2 Technologies, which will
be deployed by Tangible together with Tangible’s data insight and creative
communications, has already achieved remarkable results for one UK
multi-channel retailer. Some highlights of prior successes include:
– Website Abandonment: 52% more sales than the retailers
prior abandonment program;
– Website Personalisation: 28% increase in revenue for
every browser personalised, equating to a 15 to 1 return on investment;
– Personalised e-mail campaigns: 295% and 362% increase
in click through and conversion rates, respectively.
Karen Trickett, CEO of Tangible, explains: “The ‘customer
journey’ isn’t a journey any more. The average customer connects with 10.4
sources of information before making a decision, and bounces around a
multi-channel marketplace.”
“We will now combine marketing specific technology from
Sub2 Technologies to deliver the best of three worlds: smart data insights,
strategic use of technology and emotive creativity. Tangible is creating
bespoke solutions which generate real time insight into audiences, to allow
businesses to increase conversion rates across all channels, and communicate
with their customers before as well as after they leave the website.”
“It is only when insight, technology and creativity are
fully aligned that true personalisation can occur. Powerful data insight can
inform messaging, cutting-edge technology can deliver these precisely to each
individual customer, and expert creativity can ensure engagement levels are
very high”, Karen continues.
Tony Lawes, Managing Director of Sub2 Technologies,
comments: “We are very excited to be partnering with a forward-looking agency
such as Tangible.
Our technologies, combined with the right insight and
creativity, deployed in the right way are proven to deliver powerful results.
The solution we have developed works with all existing web infrastructure, and
combines customer and prospect data with market-leading SaaS technology. This
enables the targeting of customers and prospects with exactly the right
products, messages and offers at exactly the right time, via the best channel,
and we are looking forward to seeing the results we can achieve for clients
together with Tangible.”
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