Swimshop has seen a 41per
cent customer participation rate with new promotions technology that
gives shoppers the chance to win their purchases for free.The
online swimwear retailer, which stocks over 5,000 different products,
has partnered with promotions technology company Luckycycle to install
the software permanently on its website as a continual reward scheme for
loyal customers.
After making payment, shoppers are asked to
play on a virtual scratch card to find out if they’ve won. If
successful, a refund is sent within 60 days. The campaign started at the
beginning of July.
Running across all product categories,
customers spending up to £150 have a one in 20 chance of winning their
basket for free. Swimshop will be doubling the odds to one in 10 every
Friday, with a focus on increasing sales during this period.
Participation rates on a Friday have already increased to over 55 per
cent.
Follow up emails are sent to those who
choose not to participate, offering a second chance, and unsuccessful
shoppers are able to play again if they share news of the promotion on
social media.
“Rewarding customers in a fun, unique and
simple way is the most appealing thing about Luckycycle’s technology,”
said Glyn Cawkwell, eCommerce Designer at Swimshop. “We’ve seen an
extremely positive reaction within the first weeks of the campaign –
extending it long term is logistically viable and beneficial to our
offering. Average order values have increased and we’ve also seen a
great social engagement response.”
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