Chris Terelak forms consultancy

Former Charles Tyrwhitt marketing director Chris Terelak has established a B2C marketing consultancy under his own name. Terelak spent five years as market director for the multichannel menswear business having previously supported the development of Laithwaites Wine from 1994 to 2008.  Commenting on his new venture, Terelak said,  “These are intensively competitive times and it’s never been more important to communicate persuasively who you are and what you offer. In my experience success depends on clarirty about brand, products and customer relationships and it’s a pleasure to have the opportunity to work with a range of businesses who share the same view.”