William Hill, the bookmaker, has enlisted marketing technology specialist Celerity to synchronise all Adobe Campaign communications with existing advertising, in a new two year deal. William Hill has outsourced its Adobe Campaign operational services to Celerity to drive efficiencies and improve return on investment from the platform.
A competitive pitch saw Kent-based Celerity win out against five competitors. The first six months of the partnership will include deep-dive discovery sessions with William Hill’s existing marketing teams in Leeds, Gibraltar and Tel Aviv, with a project to transition all campaigns and processes to Celerity running in parallel.
Simon Gatenby, group director of data at William Hill, says: “We want to present our customers with the right information, at the right time, on the right devices, and truly believe in the power of personalised communications. This partnership will ensure William Hill customers get the best offers available, relevant to the markets they’re interested in, when they’re interested in them.”
Jason Lark, managing director at Celerity, comments: “‘Harmony across all channels’ is very much the Celerity philosophy and one every enterprise needs to get right to ensure they reap the benefits from more loyal, and more profitable, relationships with their customers in an increasingly competitive market. As well as ensuring the nuts and bolts of synchronised email delivery are properly managed, we will run an improvement programme throughout the period of the partnership. This includes strategic consultancy around how William Hill can better optimise its use of Adobe Campaign, improve customer engagement and deliver better results.”
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