Bristol
Rugby’s new website www.bristolrugby.co.uk has been built on the latest
technology and designed to work across smartphone, tablet and desktop devices.
It now boasts an intuitive user experience, with a new optimised back-office for
quicker content authoring and page loading. Its open architecture also affords
easier integration and compatibility with other business systems, including the
club’s ticket-booking engine, online shop, CRM system and Sotic – their rugby
statistics provider, including fixtures, tables and results. Combined with
wider digital marketing initiatives, the new website will enable Bristol Rugby
to grow ticket sales, engage with its target audience more effectively,
increasing awareness and understanding and encouraging users to share their
Bristol rugby experiences with friends.
Commenting
on the new website, Tom Tainton (Head of Communications of Bristol Rugby) said,
“Gibe Digital showed great patience
understanding our specific needs to develop bristolrugby.co.uk. They developed
a site and content management system that matched our brief and provided us
with the flexibility and ease of use we required. The team were available,
professional and responsive at all times, reacting to any issue or service
requirement with speed and efficiency. We’re delighted to continue our
collaboration with Gibe going forward”.
Pete
Williams, Managing Director of Gibe Digital “We’re really pleased with the new
Bristol Rugby site. It leverages the infrastructure put in place by the Bristol
Sport website and with the integration of the Sotic statistics service allows
match and player data to be updated automatically. The marketing team have all
the tools to in place to create and publish top class content for their
considerable fan base here in Bristol and all over the world“.
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