Ideal Shopping Direct opts for carrier management solution


Ideal Shopping Direct opts for carrier management solution

Ideal Shopping Direct has signed a five-year contract to deploy Route Genie, a carrier management solution, to help facilitate the next stage of its growth across the UK and overseas. The retailer will use it to enhance overall customer experience by offering increased delivery options and improved communications for consumers buying items via the company’s TV channels or website.

Ideal Shopping Direct will be able to integrate additional carriers on to its internal systems, providing increased choice and convenience to its growing customer base. The retailer will also offer its customers greater access to a range of Click & Collect options, managed via the Route Genie platform.

Sam Holden, chief operating officer at Ideal Shopping Direct, said: “We currently ship more than four million parcels a year, a volume we expect to double by 2020. We are a forward-thinking organisation that has ambitious targets in place to further grow our customer base, both in the UK and internationally. To enable this growth we require access to a greater number of home delivery operators, an improved process for carrier selection and management, and enhanced client communication tools. Therefore Route Genie was the perfect fit for Ideal Shopping Direct.”

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