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Latest Issue: Jan/Feb 18

Direct Wines wins with advent calendars

DS Smith UK's packaging division and Direct Wines shared in a win at the 2017 UK Packaging Awards for shippable advent calendars weighing in in 9kg and 13kg when packed. With a festive look as well as being robust enough to protect their contents in transit, the beer and wine advent calendar options were considered be on trend as well as attractive to customers.

Rob Carle, head of eCommerce sales at DS Smith UK said "Laithwaites is always pushing the boundaries of what is possible with online shopping and is keen to give customers a sense of theatre in the home - something our packaging can deliver. Our DISCS technology provided invaluable insights which enabled us to create a pack proven to best protect the fragile cargo and deliver a beautifully designed premium product to consumers. We're absolutely delighted that the design was recognised at the UK Packaging Awards."

Andy Hawker of Laithwaites added "The final design is just what we hoped for and the award win is just the cherry on top! We knew DS Smith were the right people to design a pack that would both protect the bottles and appeal to our customers. We expect this year's sales to exceed 2016 and that wine and beer lovers across the country will be having a very merry advent season thanks to these innnovative new products."