Tryzens, a provider of digital commerce and retail solutions, has signed a partnership agreement with inRiver, to extend its retail solutions portfolio in the UK. Under the terms of the partnership Tryzens will now offer a PIM solution to its B2B and B2C eCommerce clients.
inRiver’sPIM technology enables brands to manage and co-ordinate the information about their products, solutions and services from one central technology repository so that when consumers, third-parties and suppliers search for information, it is easily accessible and up-to-date, all of which ultimately leads to faster service, satisfied customers and a more streamlined business process for brands.
“We’re delighted with our new partnership with Tryzens. In our global expansion plans it is crucial that we have professional partners that are very knowledgeable of PIM solutions and which have the right expertise to deliver high quality solutions across joint clients.” says Jesper Larsen, Partner Development Director, inRiver.
Daren Fitzgerald, CRO, Tryzens states: “In today’s multi/omni-channel world customers and suppliers are constantly connected to the digital world. They access information about products on their mobiles, tablets, desktops and tills. It has therefore become critical for brands and retailers, be they B2C or B2B organisations, to be able to provide these people access to information instantaneously so that they can find the product details they require quickly (specifications, availability, costs, etc.), enabling marketers and suppliers to meet their requirements efficiently and for consumers to make purchasing decisions just as fast.
“By using this software, marketing and merchandising teams will also be able to automate their current administration responsibilities as the software facilitates the improvement of new processes, enabling them to streamline the development of content to prevent repetition occurring and in order to update documents, sites and collateral in real-time.”
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