Intelligent Reach, an eCommerce sales and marketing platform has announced the completion of a multi-million pound
venture capital investment led by Scottish Equity Partners
(SEP). This is the first external investment in the UK company and will
allow it to further augment its position in the UK, Europe and
wider international markets.
Intelligent
Reach’s proprietary platform is already used by over 150 global retail
brands including Currys, Carphone Warehouse, Asda and
Debenhams. It operates across 22 countries and is on target to
optimise over £5.13 billion in retail revenue across over 49
million individual transactions this year alone.
The new funding will be invested predominantly in further developing and
enhancing the Intelligent Reach proprietary platform, in addition to
expanding the team, across all departments and territories. The London
based company also has offices in Australia and Germany.
Steve Rivers, co-founder and CEO of Intelligent Reach explains what the
investment means for the company: “This investment will allow us to
maximise the potential of our platform to be an indispensable technology
for all online retailers across the globe. The Intelligent Reach
Platform is a source of competitive advantage for any retailer today,
using it to successfully trade online in tomorrow’s increasingly complex and challenging global digital commerce landscape.
“Having funded the business personally for its first seven years, we spent
a lot of time finding the right partner to support us in our future
growth plans and are very excited about the next stage of the Intelligent
Reach journey in partnership with the team at SEP.”
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