Core
Mediaadigital
experience (DX) company, has announced that Homebase has deployed itsLiveContext 2.0 – a next-generation digital
engagement application – to help provide a more visually engaging and immersive
customer experience for its online store.
Homebase
sells over 38,000 home and garden products to more than 60 million customers a
year. The announcement is part of Homebase’s ongoing program to deliver a
differentiating online experience that provides its customers with more
guidance in their home improvement projects. Combined with the IBM Commerce
platform, Homebase deployed CoreMedia LiveContext to provide its online
marketing team with enhanced control of its digital content – such as
promotional pages, inspirational guides and microsites. This enables Homebase
to deliver content-driven, personalised customer experiences that are integrated
seamlessly into its online store.
“With
a growing number of Homebase customers either shopping online or going to our
website for ideas before visiting one of our stores, it’s essential that our
websiteprovides customers with as much
inspiration, advice and support for their home and garden projects,” commented
Siobhan Fitzpatrick, director of multichannel at Homebase. “Combined with IBM
WebSphere Commerce, CoreMedia LiveContext 2.0 provides the flexibility to
respond to our customers with richer and more engaging online experiences. It
also allows us to dynamically adapt our online presence to meet evolving
customer requirements.”
LiveContext
leverages pre-built integration with IBM WebSphere Commerce to enable Homebase
to blend its eCommerce and content development activities while providing
marketing and online teams with greater creative freedom in how they visually
present and augment their online stores with engaging content. LiveContext, an
IBM WebSphere Commerce Validated Technology Partner solution, gives Homebase
business users the power to blend their marketing and product information with
pre-built site templates that make it easier for online teams to rapidly extend
and enhance their online offering without needing further IT involvement.
“Homebase
has revamped its digital channels to take itscustomers
on a highly personalised shopping experience that can strengthen brand loyalty
and help drive increased online sales,” said John Mesberg, general manager,
offering management and strategy, IBM Commerce. “By deploying CoreMedia
LiveContext in combination with IBM Commerce solutions, Homebase can take
advantage of advanced capabilities to present customers with the most relevant
and engaging experiences that will inspire shoppers in their home improvement
journeys.”
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