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Latest Issue: Nov/Dec 17

Sweaty Betty awards invests in online shopping experience

Sweaty Betty, the women’s activewear brand, has signed a deal with eCommerce systems integrator and managed service provider, Tryzens, to help re-imagine its online offering for their modern digital shopper.

Sweaty Betty was founded by Tamara and Simon Hill-Norton in 1998, starting with a single boutique shop in London’s Notting Hill, and now has over 50 stores worldwide and a thriving online operation. The company wanted to enhance its eCommerce platform to better serve its growing global customer base and adapt to the changing way its customers access eCommerce. To that end, the new site will be built with a mobile-responsive design, whilst also promoting a seamless, omni-channel customer experience no matter which channels their customers engage through.

The underlying eCommerce website will be built on the highly successful Salesforce Commerce Cloud platform, which is ideally suited to the retailer for its ability to easily and efficiently scale, simplify administration and merchandising, and expand internationally in support of future business growth. Tryzens will work closely with Sweaty Betty to enhance and improve the popular apparel brand’s online operations and transform their customers’ journey and experience through the site to more effectively reflect their brand and lifestyle aspirations. The initial new website is due to go live later this year.

Simon Hill-Norton, CEO of Sweaty Betty commented: “At Sweaty Betty we are obsessed with delivering outstanding customer experiences, wherever our customers touch the brand. This means that both our in-store experience and our online experience need to be world class. We are also investing in rapid growth in the USA with seven new store openings in 2017, matching our fast growth in online sales. To support continued international growth and to enhance our online experience, we are upgrading our web platform to the Salesforce Commerce Cloud. To make this re-platform a success we have chosen Tryzens as our partner for Systems Integration.

“Having come to know the team at Tryzens over the last 18 months, we know that they can deliver a world class site and end-to-end customer experience that both reflects our values and also ensure we can easily scale for future

The new site is expected to enhance Sweaty Betty’s online presence by increasing traffic to the site, improving conversion rates and average spend.