Swoon has finalised terms form a permanent display area within Debenhams at Westfield London. Debenhams will also carry a small range from Swoon on its website. To date Swoon has relied on a programme of pop-up showrooms which it will continue with.
Sergio Bucher, CEO, Debenhams commented: “As part of our Debenhams Redesigned Strategy we are looking to work with strategic partners that can deliver new and complementary product offers for our customers.”
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